About Norm Reeves Genesis of Irving

Discover Your Dream Genesis Here

If you’ve been imagining yourself behind the wheel of a Genesis, our dealership is the place to begin. We carry a wide selection of new and Genesis Certified models designed to satisfy a variety of driving styles—from daily commuting to weekend escapes. You’ll find popular options such as:

• Genesis G70: Consider the G70 for a sleek, driver-focused sedan that feels right at home on city streets and winding roads alike. It’s ideal if you prefer a sedan with a more athletic and engaging character.
• Genesis GV80: The GV80 is a sophisticated SUV that boasts a commanding presence on the road and offers ample space for both passengers and cargo. It’s a strong choice for families and drivers who want practicality wrapped in luxury.
• Genesis G90:  The G90 is the flagship sedan of the lineup, built for those who prioritize maximum comfort, presence, and refinement on every drive, from daily commutes to special occasions.

Each delivers a unique expression of refinement and presence. Our sales consultants are here to guide you, whether you’re exploring the latest arrivals in our showroom or browsing Genesis Certified models on our lot.

Buy Your Genesis From Home

Enjoy the convenience of shopping for your Genesis from the comfort of your couch. With our Express Store, you can:

• Explore real-time pricing
• Personalize payments
• Value your trade
• Apply for financing
• Choose pickup or delivery

The entire process is flexible, transparent, and built to fit your schedule—perfect for drivers who prefer a fully online luxury shopping experience.

Comprehensive Financing Services

Once you’ve selected the Genesis that suits you, our finance specialists will help structure a plan that aligns with your goals. You can begin your finance application online or complete it in person, and our advisors will review your options and facilitate conversations with lenders on your behalf. To make the process easier, our website includes:

• Payment Calculator to explore monthly payment scenarios.
• Value Your Trade tool to estimate the worth of your current vehicle.
• Current Offers, where you may find promotions on the Genesis you already have your eye on.

Every step is designed to give you clarity, confidence, and convenience.

Dependable Genesis Service

Your Genesis deserves precision care, and our service center delivers exactly that. Our factory-trained technicians perform a wide range of services, from routine oil changes to complex diagnostics, using manufacturer-approved parts and tools. Booking service is easy—just use our online scheduler to reserve a time that works for you.

Giving Back to Our Community

Our commitment extends beyond the showroom. Through Norm Reeves Cares, we proudly support local organizations and charitable initiatives across the region. Each pay period, our team members can donate a portion of their paycheck to a partner organization—and we match every contribution. It’s one of the many ways we stay connected to the community we love serving.

Super Experience

As part of the Norm Reeves family, you’ll work with a team you can trust. Since 1963, Norm Reeves has been a name drivers rely on—now bringing that same history of integrity, transparency, and customer-first service to Irving. Whether you shop online or in-store, our goal is straightforward: to deliver a Super Experience from start to finish.